{"title":"Essentials","description":"\u003cp data-start=\"78\" data-end=\"300\"\u003eA considered edit of foundational pieces. The t-shirts that anchor the rotation. The soft shell jacket that moves easily between early starts and late evenings. Socks and caps that finish the uniform without overstatement.\u003c\/p\u003e\n\u003cp data-start=\"302\" data-end=\"556\"\u003eThese are the core items built to be worn often and worn well. Premium fabrics, balanced fits, and subtle design language rooted in triathlon culture. For those who prefer consistency over excess and understand that the right pieces get better with time.\u003c\/p\u003e","products":[{"product_id":"steady-state-1","title":"Steady State","description":"\u003cp\u003eSmooth miles, controlled effort, the pace you can hold when it counts. It’s the zone where fitness gets built: quiet, consistent, and unmistakably confident.\u003cbr\u003e\u003cbr\u003eEmbroidered on a classic black dad cap with an easy, broken-in fit. Made for long days, easy runs, and everything in between.\u003c\/p\u003e","brand":"The Triathlon Project","offers":[{"title":"Default Title","offer_id":47960438407323,"sku":"3000498_7854","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5331\/3947\/files\/classic-dad-hat-black-front-6983ca7f4b04c.jpg?v=1770244746"},{"product_id":"swim-bike-run","title":"Swim \/\/ Bike \/\/ Run","description":"\u003cp\u003eSocks? Yes! Socks! Your feet have carried you hundreds of miles, it's worth it to treat them. \u003cbr\u003e\u003cbr\u003eWe tried on hundreds of pairs to find the most comfortable crew sock for your every day wear. These passed our test. Made in the USA and embroidered with our classic icons.\u003cstrong class=\"size-guide-title\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Triathlon Project","offers":[{"title":"S\/M","offer_id":47995024638107,"sku":"5721615_12674","price":33.5,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":47995024670875,"sku":"5721615_12675","price":33.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5331\/3947\/files\/embroidered-crew-socks-black-left-698bc071043c1.jpg?v=1770766462"},{"product_id":"classic-ttp-socks","title":"Classic TTP Socks","description":"\u003cp\u003eSocks? Yes! Socks! Your feet have carried you hundreds of miles, it's worth it to treat them. \u003cbr\u003e\u003cbr\u003eWe tried on hundreds of pairs to find the most comfortable crew sock for your every day wear. These passed our test. 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The 190g weight gives it substance without heaviness, while the brushed finish creates an ultra-soft hand feel that improves with wear. Cut in a loose fit with a drop shoulder, it drapes naturally; structured enough to hold its shape, relaxed enough for everyday movement. \u003cmeta charset=\"utf-8\"\u003eIf you prefer a slimmer fit, please size down. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAn understated piece for those who understand what happens between T1 and T2.\u003c\/div\u003e\n\u003cdiv style=\"overflow: auto;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv id=\"item-id\" style=\"display: none;\"\u003egid:\/\/shopify\/Product\/8897797947547\u003c\/div\u003e","brand":"ODMPOD","offers":[{"title":"Black \/ S","offer_id":47999129256091,"sku":"260212PODPQ0798#001","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":47999129288859,"sku":"260212PODPQ0798#002","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":47999129321627,"sku":"260212PODPQ0798#003","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":47999129354395,"sku":"260212PODPQ0798#004","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":47999129387163,"sku":"260212PODPQ0798#005","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ S","offer_id":47999129419931,"sku":"260212PODPQ0798#006","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ M","offer_id":47999129452699,"sku":"260212PODPQ0798#007","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ L","offer_id":47999129485467,"sku":"260212PODPQ0798#008","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ XL","offer_id":47999129518235,"sku":"260212PODPQ0798#009","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ 2XL","offer_id":47999129551003,"sku":"260212PODPQ0798#010","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ S","offer_id":47999129583771,"sku":"260212PODPQ0798#011","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ M","offer_id":47999129616539,"sku":"260212PODPQ0798#012","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ L","offer_id":47999129649307,"sku":"260212PODPQ0798#013","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":47999129682075,"sku":"260212PODPQ0798#014","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ 2XL","offer_id":47999129714843,"sku":"260212PODPQ0798#015","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5331\/3947\/files\/Transition_Tee_Navy_Model.png?v=1778168816"},{"product_id":"vintage-oversize-logo-tee","title":"Vintage Oversize Logo Tee","description":"\u003cdiv\u003eMade from substantial 250 GSM cotton, this oversized tee has real weight and presence. 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